Chewing is how dogs explore the world, relieve stress, and care for their teeth. But most toys? Made from materials that don’t belong anywhere near their bodies. Your dog’s chewing is natural — let’s give them something that actually belongs in their mouth.
BetterBone is different — made from just two plant-based ingredients and designed for healthy, safe chewing. So go ahead, let them chew like a dog. We’ve got the right bone for it.
Say NO to nylon and try something better. Try BetterBone.
“Before BetterBone, it was a daily game of ‘What did my dog destroy today?’ Since switching, my shoes are safe, my sanity’s intact, and Max is obsessed. Bonus: it doesn’t smell like a barn died in my living room like those bully sticks do.”
Jules M.
NaturalDurableNo NylonReal IngredientsNo StinkNo StainsMade For All Dogs3 Chewing IntensitiesNaturalDurableNo NylonReal IngredientsNo StinkNo StainsMade For All Dogs3 Chewing Intensities
They're Talking About Us
“The mother of all chew toys”
“Healthier for their dogs, family and also the planet”
“Best way to satiate your dog's need to chew”
These Pups Have Something to Say…
700,000+ Dogs tried it. Their humans approved.
"No more yucky rawhide or artificial chew toys for me! It’s as tough as rubber and hard silicone, so I can chew to my heart’s content." - Dobby
For every purchase we plant a tree with our partners at Tree-Nation. Click below to see how many trees we have planted through the sale and production of our bones, leashes and collars since 9 February 2023. Read more about our sustainability efforts here.
BetterBone is made from Vernovo™ – our proprietary material of cellulose and plant extracts. That’s it. Tough enough for your dog’s jaws. We don’t do artificial colors, flavors, or fillers — because your dog deserves better than plastic pretending to be a chew toy.
Plant extracts
Sourced from:
Corn, sugarcane, sugar beet
Sustainable Cellulose
Found in:
Breads, shredded cheese, protein bars, baked goods, dressings and more!
🌿 Made with Vernovo™ – cellulose and plant extracts
🦴 3 different durabilities for pups of any chew strength
🧼 No artificial flavors, smells, or stains
🐾 Non-toxic – designed for dogs with sensitivities
🌎 85% less CO₂ in production
❌ Made from petroleum-based plastic
⚠️ Can splinter and damage teeth or gums
❌ Often loaded with synthetic flavoring and strong odors
⚠️ May contain allergens, phthalates, or harmful chemicals
❌ Can contribute to microplastic waste
Our Commitment to Sustainability
Vernovo™, our proprietary material, is changing the pet industry for the better: 85% less CO₂ in production, 97% less non-renewable resource use, and FSC-certified packaging.
Better for your dog. Better for the planet.
We Want You to Ask Questions!
Can't find your question here? Read our full FAQs here.
What's BetterBone?
Chewing is how dogs explore the world, relieve stress, and care for their teeth. But most toys? Made from materials that don't belong anywhere near their bodies.
BetterBone is the healthier alternative to nylon and rubber chew toys. Crafted from Vernovo™ — cellulose and plant extracts — it's tough enough for serious chewers and safe enough for daily play. No toxins, no nasty stuff — just a natural chew that actually belongs in your dog's mouth.
Why choose BetterBone?
SUPER DURABLE — built for serious chewers
NATURAL, plant-based ingredients (sourced from the European food industry)
No nylon, no rawhide, no GMOs
Made with up to 95% plant derived materials
Free from artificial colours and flavours
Non-toxic — free from harmful chemicals
Designed for dogs with sensitivities
85% less CO₂ in production, made with renewable ingredients
Where is the BetterBone manufactured?
We sustainably source our material and manufacture the BetterBone in Europe under strict EU safety standards. No artificial colours, flavours, dyes, or harmful chemicals.
Which BetterBone is right for my dog? LIGHT, MODERATE or HARD?
BetterBone comes in three durabilities so you can find the right bone for your dog. We keep it simple: if you pick the wrong one, donate it to a shelter and we'll send you the right one — free.
BetterBone LIGHT — perfect for teething puppies, older dogs (around 10 to 11 and older), and light chewers. Expect small flakes to come off (this is by design, to protect teeth).
BetterBone MODERATE — the balanced middle: more durable than LIGHT, yet gentler on teeth than nylon or our HARD bone. Try this if LIGHT isn't lasting long enough, your dog is taking big chunks off, or HARD is simply too hard to enjoy.
BetterBone HARD — super durable, made for tough, determined and strong chewers. Get this for your power chewer.
My BetterBone is flaking — is that normal?
Yes. Flaking is entirely normal and is how the BetterBone is designed. All three durabilities flake. We developed BetterBone LIGHT to be gentle on teeth by making it softer than industry-standard materials, reducing the chance of cracked teeth compared with nylon, rubber, and other highly processed chews.
If your dog is working through a LIGHT bone too quickly, try MODERATE or HARD. Please make sure your dog's teeth are healthy and strong before giving them any BetterBone.
Is it okay for my dog to swallow pieces of the BetterBone?
BetterBone is not meant to be eaten and is not a meal substitute. That said, if your dog does swallow small pieces while chewing, pieces smaller than a grain of rice or an oatmeal flake can pass safely through their digestive tract. BetterBone is made with up to 95% plant derived materials.
Our ingredients are plant-based and sourced from the food industry. BetterBone is effectively non-soluble fibre, so small quantities pass harmlessly.
Please supervise your dog while they chew. If your dog is taking off too many shavings, or chunks larger than a grain of rice or oatmeal, remove the BetterBone or reduce chewing time. We recommend trying a higher durability if this happens.
FREE Replacement Guarantee — The BetterBone Promise
Choosing the right durability can feel tricky — but you'll never be stuck with the wrong chew. If you pick the wrong one, donate it to a local shelter and we'll send you the right bone free. Every dog gets the perfect chew, and shelter dogs benefit too.
300,000+
Happy Customers
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“She loves her BetterBone”
“As a first-time dog mom, I was overwhelmed with all the chew options out there — most were full of chemicals or didn’t last a day. BetterBone changed everything. My golden retriever hasn’t looked at the furniture since, and I feel so much better knowing what he’s chewing on is actually safe.”
-Jules M.
“A very tough chew”
“My dog has been happily chewing on this for months. It gets left out in the sun, rain, and snow and still waits to be chewed on — there’s no deterioration from the elements that I can see. And out of all the chew toys the lab has tried, this one is the best. It’s a good weight and is hard. He has to work to score it, and none of it has broken off. This is a great value and has been an excellent purchase for my dog.”
-Sasha T.
“Endless entertainment for my dog!”
“It’s safe and the only chew my dog can have that truly lasts. He demolishes anything else I’ve tried, which makes others unsafe because of choking or consumption. I highly recommend for strong chewers!”
-Jay C.
“Better than Nylon”
“So much better than nylon bones. For one, I bought two of these months ago for my two very chewy dogs and they hardly look used at all despite some serious gnawing. But I really like these over nylon because my dog picks off tiny pieces of the nylon bones and they stick to everything — and I also find pieces in their poop, which worries me about safety. These do not do that. They hold up really well, they seem to be safer, and the dogs seem to like them just as much.”