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Sustainability & Health - Our favorite topics!

Better for the Planet. A Natural Choice.

BetterBone and our Vernovo Material were created to raise the standard for what a dog chew can be: better plant-based, naturally derived materials & ingredients, better design, a better CO2 footprint, and less waste.

Using plant-based ingredients helps support a shift toward renewable inputs and away from resource-intensive, fossil-based materials—while still giving dogs the durable chew experience they love, while reducing toxic byproducts and microplastics associated with products made from nylon, or other petroleum-based plastics.

  • Sustainably and Responsibly Sourced from Europe
  • Manufactured in Europeto the highest standards (Children's toy safety standard)
  • FSC Mix & Plastic Free-Packaging
  • Zero-Waste manufacturing practices

Yes. BetterBone is made using plant-based ingredients—designed to deliver a high-performance chew with a more responsible material for your pup, your family, and our planet.

  • Plant-Based Ingredients up to 95% (the other 5 is typically flavoring that can be protein or yeast-based)
  • Made using renewable plant-based inputs, including sugars & other natural byproducts from corn or sugar beet and cellulose from responsibly sourced plant/wood fiber

With every BetterBone sold, we support global reforestation through our partnership with Tree-Nation—helping fund tree planting projects around the world. These trees contribute to long-term CO₂ sequestration while restoring ecosystems and supporting healthier forests for the future. It’s one more way BetterBone turns everyday choices into measurable impact.

Check out our impact here

Our packaging uses recycled and FSC-certified paper materials—supporting responsible forestry and increasing recycled content. It’s one more way we reduce impact beyond the product itself.

Better For Your Dog. A Healthier Choice.

Many everyday products—including most brand-name durable chew toys—are made from petroleum-derived plastics & chemical laden raw-hide. Which create millions of microplastic particles that your dog is ingesting, and potentially contain harmful chemicals you'd rather your best friend avoid.

BetterBone was developed with a different philosophy: to reduce reliance on petroleum-based inputs, and unfortunate chemicals used to make rawhide, and create a more innovative, responsible, & modern material standard—while still delivering the durable chew experience loved.

For your dog, the safest—and healthiest—chew experience comes from the right match: their chewing strength, age, and size. That’s why BetterBone is offered in three durabilities, so you can choose what supports comfortable chewing and helps reduce the risk of chewing something that’s too tough or too easy.

  • Soft — best for gentle chewers, puppies (supervised), and seniors who benefit from an easier chew. Similar to rawhide in durability.
  • Medium/Moderate — the balanced choice for most dogs and everyday chewing. Similar to nylon in durability but not in composition.
  • Hard — ideal for power chewers who need maximum durability.Similar to Antler in durability.

If you’re unsure, start with Medium, then adjust based on how your dog chews and how quickly they work through it. Always supervise chewing and replace when pieces become small enough to swallow.

Many chews include ingredients that can be problematic for sensitive dogs, and even nylon plastic which your dog will ingest.

BetterBone is formulated to be gentle and consistently hypoallergenic, helping pet parents avoid common triggers and choose a chew that better fits dogs with dietary sensitivities.

TRY OUR CLASSIC VEGGIE FLAVOR DOG CHEWS FOR DOGS & FAMILIES WITH THE STRONGEST ALLERGIES.

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