Privacy policy

 

PRIVACY POLICY
Effective Date: June, 1 2025

This Privacy Policy explains how The Better Bone ("we," "our," or "us") collects, uses, stores, and protects your personal data when you visit or interact with our website: www.thebetterbone.com (the “Site”).

By using our Site, you agree to the practices outlined in this Privacy Policy. Please read this document carefully.

1. PERSONAL DATA WE COLLECT

We only collect data necessary to fulfill the purposes described in this policy. We do not collect additional data without your prior notice or consent.

Data Collected Automatically

When you visit our Site, we may automatically collect and store the following information:

  • IP address

  • General location

  • Links clicked

  • Pages and content viewed

Data Collected Manually

We may also collect the following information when you interact with certain features on the Site (e.g., create an account, place an order, or subscribe):

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Payment information

This data is collected through direct user interaction, such as:

  • Creating an account

  • Completing a purchase

  • Subscribing to marketing or newsletters

2. HOW WE USE YOUR DATA

We use your data only as disclosed in this Privacy Policy or as indicated at the point of collection.

Automatically Collected Data Is Used For:

  • Website analytics

  • Performance and usage statistics

  • Advertising and retargeting purposes

Manually Provided Data Is Used For:

  • Order confirmation and shipping communication

  • Customer service support

  • Email marketing (if you opted in)

3. WHO WE SHARE YOUR DATA WITH

Internal Access

We may share your data with authorized employees or contractors who require it to perform their job duties.

External Disclosures

We do not sell your personal data. We may share it with third parties only in the following cases:

  • When required by law or legal proceedings

  • To establish, exercise, or defend legal rights

  • In the event of a business merger, acquisition, or sale

  • With your explicit consent

We are not responsible for the privacy practices of any third-party websites linked from our Site.

4. DATA RETENTION

We retain personal data only as long as necessary to fulfill its intended purpose. If we need to retain your data for longer, you will be notified.

5. DATA SECURITY

We implement industry-standard security protocols to protect your data, including:

  • Secure, encrypted connections (SSL/TLS)

  • Hosting in secure facilities

  • Access limited to trained personnel bound by confidentiality obligations

While we strive to protect your data, no method of transmission over the Internet is 100% secure. Therefore, we cannot guarantee absolute security.

6. YOUR RIGHTS UNDER GDPR

If you are located in the EU or are protected by the General Data Protection Regulation (GDPR), you have the following rights:

  • Right to be informed

  • Right of access

  • Right to rectification

  • Right to erasure (“right to be forgotten”)

  • Right to restrict processing

  • Right to data portability

  • Right to object

To exercise these rights, please contact our Data Protection Officer using the details provided in the Contact section.

7. CHILDREN’S PRIVACY

We do not knowingly collect personal data from children under the age of 16. If we become aware that such data has been collected, we will promptly delete it. Parents or guardians may contact us to have data removed.

8. COOKIES & TRACKING TECHNOLOGIES

Cookies are small data files stored on your device that help improve your browsing experience.

Types of Cookies We Use:

  • Functional Cookies: Remember user preferences and settings

  • Analytical Cookies: Track website usage to improve design and content

  • Targeting Cookies: Personalize content and ads based on your interests

  • Third-Party Cookies: Set by external services such as:

    • Google Analytics

    • Facebook Pixel

    • Bing Advertising

    • AdRoll

You can disable cookies via your browser settings, but this may affect Site functionality.

9. DO NOT TRACK NOTICE

Our Site does not respond to browser-based "Do Not Track" (DNT) signals. We do not track your activity across third-party websites.

10. CHANGES TO THIS POLICY

We may revise this Privacy Policy from time to time to reflect updates in our practices or legal obligations. When changes are made, we will:

  • Update the “Effective Date” above

  • Notify users through the Site or via email when applicable

We encourage you to review this policy periodically.

11. COMPLAINTS & CONTACT INFORMATION

If you have questions, concerns, or complaints about how your data is handled, please contact us:

📧 Email: Hell@TheBetterBone.com
📩 Or through the contact form on our website

If you're not satisfied with our response, you may lodge a complaint with your local data protection authority or the Data Protection Commission USA.