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Our Story

Our Mission: Better for your dog. Better for the planet.

Dogs hold a special place in our hearts, deserving the finest care and products. We prioritize their diets, health check-ups, and affection. However, when it comes to satisfying their innate need to chew, the traditional options often fall short.

Common dog chews are usually crafted from materials like petroleum-based nylon, chemical-heavy rawhides, rubber, and ropes. Despite our best intentions, these choices can pose dental and health risks to our beloved pets. It's perplexing to provide our furry companions with such subpar chewing materials when we are so meticulous about their other needs.

BetterBone emerged from a profound belief that there had to be a superior, safer, and more sustainable way to cater to dogs' chewing needs, irrespective of their size or breed. Armed with over 25 years of expertise in material science, we embarked on a mission to revolutionize the pet industry by introducing the first innovation in dog chews in over seven decades.

Our journey began with the creation of a proprietary material that serves as the core of BetterBone. This material embodies our commitment to natural, safe, and sustainable ingredients. Primarily composed of all-natural, GMO-free cellulose and vegetable oils sourced directly from the European food industry, it forms the foundation of our BetterBone chews.

A distinguishing feature of BetterBone is our ability to customize the density of our chews. Whether you have a teething puppy, a gentle chewer, or a vigorous chewer, we offer the perfect chew for each dog's unique requirements. Our unique formula empowers us to regulate the densities of our chews, promoting dental health and gratifying their inherent urge to chew.

Safety takes precedence in every BetterBone product. Our chews are hypoallergenic and splinter-resistant, ensuring they are entirely safe for dogs to consume in small quantities. They are designed to be a wholesome and satisfying chewing experience, not a substitute for meals.

Beyond the welfare of our pets, BetterBone is deeply committed to the health of our planet. All our products are ethically sourced and manufactured within the European Union, adhering to strict EU chemical and labor standards. Our commitment to sustainability extends to our packaging, which is FSC mix recycled, employs non-toxic ink, and is devoid of plastic or adhesives.

Moreover, we substantiate all our claims of carbon neutrality through third-party life cycle analyses, underscoring our dedication to reducing our carbon footprint.

BetterBone represents more than just a product; it symbolizes a revolution within the pet industry. It signifies our unwavering dedication to providing dogs with the safest, most natural, and enjoyable chewing experience possible while also contributing to a sustainable future for our planet.

Join us in shaping a brighter future for dogs and the world they inhabit, one BetterBone at a time. Choose BetterBone, where innovation, safety, sustainability, and canine happiness converge to create a chew that genuinely enhances your dog's well-being and benefits our planet.

Our Materials & Manufacturing

At BetterBone, we are dedicated to upholding the highest standards for our products and the entire supply chain. We prioritize fair treatment and wages for our workers, sustainable and recycled manufacturing practices, and innovative, safe designs. When you choose BetterBone, you can trust that you're making a responsible choice for your dog's health, safety, and enjoyment.

Data-Driven Approach to a Healthier Future

To ensure a healthier and cleaner future for dogs, families, and the planet, we conduct studies and collect data through third-party life cycle analyses, such as those performed by the esteemed Nova Institute. This allows us to drive the necessary changes for improvement. Our material supply and manufacturing partners adhere to the safety, equity, and quality standards set by the United Nations SDGs and EU Reach. Additionally, we strive to reduce carbon emissions, CO2 emissions, wastewater, and the consumption of non-renewable resources. Through constant innovation, we aim to establish a new sustainability standard and promote equitable supply chains - the BetterBone Standard.

Sustainability as the Foundation of BetterBone

Sustainability is at the core of how we conduct our business at BetterBone. We recognize our responsibility to our community and the planet and strive to maximize our positive impact. We are committed to developing materials and products that contribute to safer and more vibrant pet products. By upholding higher standards, we aim to create a brighter future for all.


When it comes to sustainability, BetterBone sets a new standard in the dog chew industry. Our production process results in an impressive 85% reduction in CO2 emissions compared to commercially available plastic bones made from nylon or other plastics. Not only that, but we take pride in using zero non-renewable resources throughout the manufacturing of our dog bones.

(Source: LCA 2021 - Complete report available upon request)

Reforestation Efforts
At BetterBone & Blue Standard Inc. we take holistic approach to sustainability and plant a tree for every order placed on our website to help with reforestation efforts around the world. See our efforts here

100% FSC Mix Packaging: Sustainable and Plastic-Free

At BetterBone, we are committed to reducing our environmental footprint at every stage. Our packaging is made from 100% FSC Mix materials, ensuring responsible sourcing. We utilize non-toxic ink and locally sourced materials, completely avoiding the use of plastics or adhesives. By prioritizing sustainable packaging practices, we further contribute to a cleaner and greener future.

Unmatched Sustainability: From Production to Packaging

From the production process to the packaging materials we use, BetterBone proudly stands as the most sustainable dog chew company in the world. We are dedicated to continually improving our practices and offering environmentally friendly alternatives without compromising the quality and safety of our products. Choose BetterBone for a truly sustainable and guilt-free dog chewing experience.


BetterBone is made exclusively with GMO-free, food-grade cellulose & renewable vegetable oil

Our leashes and collars are made with recycled Fair-Trade Ocean-Bound Plastic


The remaining Co² produced in the production of our bone is offset through the planting of trees through our partners at Tree-Nation. Click below to see how many tree and C02 offsets we have produced through the sale and production of our bones, leashes, and collars since February 09, 2023.


Our cellulose sourced for our bones comes exclusively from PEFC certified sources.


Blue Standard Inc & The BetterBone are proud 1% For The Planet members. Allowing us to fulfill our principles of giving back to our community and to conservation efforts around the world by filling in the gaps that the sales of our bones cannot. 


All of our goods were created from the finest sustainable all natural, or recycled materials with exceptional attention to safety, detail, and your dogs enjoyment. Using our proprietary all natural material to create the new standard in dog bones, and creating the only 100% fair trade recycled ocean bound plastic leashes and collars, we are pushing the pet industry in a better direction for our environment, oceans, and people of all communities.


Our innovative and proprietary material is changing the pet industry for the better. The only way to know that is to measure our reductions in c02 emissions, overall carbon footprint, and consumption of nonrenewable resources. Using 100% recycled packaging, and non-toxic ink to further reduce our impact. Evaluating our entire process cradle to gate ensures we are making the necessary improvements with our materials for healthier dogs, and a healthier planet. This has led to BetterBone being a leader in the sustainability within the pet industry.


Everything we do at Better Bone & Blue Standard is done in the spirit of finding a better more sustainable way of doing things. We operate with the UN Sustainable Development Goals in mind everyday to push sustainability and ciruclar supply chains into the main stream while creating no new plastics, keeping plastics out of our oceans & landfills, and creating opporunities for the most marginalized communities on the planet.