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At BetterBone, we know that dogs are more than just pets—they’re family. We go the extra mile to ensure they get the best in nutrition, regular health check-ups, and plenty of love. But when it comes to satisfying their natural urge to chew, the options out there often leave a lot to be desired.
Traditional dog chews are usually made from materials like petroleum-based nylon, chemical-laden rawhides, rubber, and ropes. While we strive to do what's best for our dogs, these options can actually pose risks to their dental health and overall well-being. It doesn’t make sense to offer our beloved companions anything less than the best.
That’s where BetterBone comes in. We believed there had to be a better, safer, and more sustainable way to meet dogs' chewing needs, regardless of their size or breed. With over 25 years of expertise in material science, we set out to revolutionize dog chews, bringing the first real innovation to the market in over 70 years.
Our journey began by creating a proprietary material that’s at the heart of BetterBone. This unique formula is made from all-natural, GMO-free cellulose and vegetable oils sourced from the European food industry. It’s safe, sustainable, and designed with your dog's health in mind.
One of the things that set BetterBone apart is our ability to customize the density of our chews. Whether you have a teething puppy, a gentle nibbler, or a power chewer, we have the perfect option for every dog. Our chews not only satisfy their natural chewing instinct but also support dental health.
Safety is our top priority. Every BetterBone chew is hypoallergenic and splinter-resistant, ensuring they’re safe for your dog to enjoy in small amounts. While they’re not a meal replacement, they are a healthy and satisfying treat your dog will love.
But our commitment doesn’t stop with pets—we’re equally dedicated to protecting the planet. All BetterBone products are ethically sourced and manufactured in the European Union, adhering to stringent EU chemical and labor standards. Our packaging is also eco-friendly, made from FSC mix recycled materials, using non-toxic ink, and free from plastic and adhesives.
We back up our claims of carbon neutrality with third-party life cycle analyses, reinforcing our dedication to reducing our environmental impact.
BetterBone is more than just a chew—it’s a movement within the pet industry. It’s our promise to provide the safest, most natural, and enjoyable chewing experience for your dog, while also caring for our planet.
At BetterBone, we are dedicated to upholding the highest standards for our products and the entire supply chain. We prioritize fair treatment and wages for our workers, sustainable and recycled manufacturing practices, and innovative, safe designs. When you choose BetterBone, you can trust that you're making a responsible choice for your dog's health, safety, and enjoyment.
Data-Driven Approach to a Healthier Future
To ensure a healthier and cleaner future for dogs, families, and the planet, we conduct studies and collect data through third-party life cycle analyses, such as those performed by the esteemed Nova Institute. This allows us to drive the necessary changes for improvement. Our material supply and manufacturing partners adhere to the safety, equity, and quality standards set by the United Nations SDGs and EU Reach. Additionally, we strive to reduce carbon emissions, CO2 emissions, wastewater, and the consumption of non-renewable resources. Through constant innovation, we aim to establish a new sustainability standard and promote equitable supply chains - the BetterBone Standard.
Sustainability as the Foundation of BetterBone
Sustainability is at the core of how we conduct our business at BetterBone. We recognize our responsibility to our community and the planet and strive to maximize our positive impact. We are committed to developing materials and products that contribute to safer and more vibrant pet products. By upholding higher standards, we aim to create a brighter future for all.
When it comes to sustainability, BetterBone sets a new standard in the dog chew industry. Our production process results in an impressive 85% reduction in CO2 emissions compared to commercially available plastic bones made from nylon or other plastics. Not only that, but we take pride in using zero non-renewable resources throughout the manufacturing of our dog bones.
All of our raw materials are ethically and sustainably sourced from the European pet industry creating a natural material from materials that both you and I eat every day. PEFC certified renewable cellulose included.
(Source: LCA 2021 )
Reforestation Efforts
At BetterBone & Blue Standard Inc. we take holistic approach to sustainability and plant a tree for every order placed on our website to help with reforestation efforts around the world. See our efforts here
100% FSC Mix Packaging: Sustainable and Plastic-Free
At BetterBone, we are committed to reducing our environmental footprint at every stage. Our packaging is made from 100% FSC Mix materials, ensuring responsible sourcing. We utilize non-toxic ink and locally sourced materials, completely avoiding the use of plastics or adhesives. By prioritizing sustainable packaging practices, we further contribute to a cleaner and greener future.
Unmatched Sustainability: From Production to Packaging
From the production process to the packaging materials we use, BetterBone proudly stands as the most sustainable dog chew company in the world. We are dedicated to continually improving our practices and offering environmentally friendly alternatives without compromising the quality and safety of our products. Choose BetterBone for a truly sustainable and guilt-free dog chewing experience.
BetterBone is made exclusively with GMO-free, food-grade cellulose & renewable vegetable oil
Our leashes and collars are made with recycled Fair-Trade Ocean-Bound Plastic
The remaining Co² produced in the production of our bone is offset through the planting of trees through our partners at Tree-Nation. Click below to see how many tree and C02 offsets we have produced through the sale and production of our bones, leashes, and collars since February 09, 2023.
Our cellulose sourced for our bones comes exclusively from PEFC certified sources.
Blue Standard Inc & The BetterBone are proud 1% For The Planet members. Allowing us to fulfill our principles of giving back to our community and to conservation efforts around the world by filling in the gaps that the sales of our bones cannot.
All of our goods were created from the finest sustainable all natural, or recycled materials with exceptional attention to safety, detail, and your dogs enjoyment. Using our proprietary all natural material to create the new standard in dog bones, and creating the only 100% fair trade recycled ocean bound plastic leashes and collars, we are pushing the pet industry in a better direction for our environment, oceans, and people of all communities.
Our innovative and proprietary material is changing the pet industry for the better. The only way to know that is to measure our reductions in c02 emissions, overall carbon footprint, and consumption of nonrenewable resources. Using 100% recycled packaging, and non-toxic ink to further reduce our impact. Evaluating our entire process cradle to gate ensures we are making the necessary improvements with our materials for healthier dogs, and a healthier planet. This has led to BetterBone being a leader in the sustainability within the pet industry.
Everything we do at Better Bone & Blue Standard is done in the spirit of finding a better more sustainable way of doing things. We operate with the UN Sustainable Development Goals in mind everyday to push sustainability and ciruclar supply chains into the main stream while creating no new plastics, keeping plastics out of our oceans & landfills, and creating opporunities for the most marginalized communities on the planet.
