OUR STORY

On A Mission to do Better

We love our dogs like family… but most traditional chew toys are made from nylon, rawhide, and synthetic materials that can be unsafe, messy, or hard on their health. That didn’t sit right with us.

So we set out to create a chew that’s durable, safe, and something dogs truly love — without the harmful ingredients.That’s how BetterBone was born.

A first-of-its-kind chew made without the nasty stuff — designed to be long-lasting, flavorful, and better for both dogs and the planet. Something you can feel good about giving your best friend.

At the core is Vernovoâ„¢, our proprietary material made from cellulose and plant extracts, delivering a safer, more sustainable alternative to traditional plastics.

Better for your dog. Better for the planet. That’s BetterBone.

CHOMP WITHOUT COMPROMISE

Why We're Better

Long walks or couch cuddles, fetch or tug-of-war. As pet parents ourselves, we believe you shouldn't have to compromise when it comes to your best friend. So we created a chew toy that's safe and satisfying without petroleum rawhide, rubber, or nylon.

Durable & splinter-resistant

Long-lasting for hours of play

Helps promote good dental health

HEALTHY & SAFE

Better For Your Dog

We believe that paws should be dirty - not ingredient labels. That's why each BetterBone is free of GMOs, nylon, and harmful chemicals. Just plant-based, food-grade ingredients. That's it.

(SERIOUSLY) SUSTAINABLE

Better For The Planet

What’s better for your dog should be better for the world they live in. BetterBone
replaces harmful materials with renewable ingredients, reduces carbon
impact, and supports reforestation efforts with every purchase.

FREE Replacement Guarantee

If you pick the wrong durability, donate it to a shelter and we’ll send you the right one — completely free. (Yeah, really!). Need help deciding what's right for your dog? Use our Chews-ing Guide or chat with us to find the best fit.

Designed for Durability

Three custom durability levels to suit your dogs unique chew style and grow with them through every phase of life.

  • Light

    PUPPIES · SENIORS · GENTLE

    Most similar to rawhide. It's perfect for teething puppies to help alleviate teething pain, senior dogs, and light chewers. Expect small flakes to come off (this is by design to protect teeth).

  • Moderate

    EVERYDAY · MOST ADULTS

    The just-right durability for most daily chewers. It's tough for long-lasting chewing, while remaining gentle on teeth. If you're not quite sure, this is a good place to start.

  • Hard

    POWER CHEWERS · DESTROYERS

    Hard is most similar to nylon. It's super durable and is meant for tough, aggressive, and strong chewers. Get this for your super chewer that tears through rope and toys like it's their job.