About Us

The BetterBone & Blue Standard Inc.

Blue Standard Inc. & The BetterBone has developed innovative pet products that are founded in 25 years of circular, recycled, and sustainable manufacturing and material innovation. With this experience, we have developed state-of-the-art materials from recycled plastics, ocean bound plastics, sustainable wood, renewable plant based oils, and recycled textile materials. Creating better options for the discerning customer to make decisions that are not only healthier for their dogs and family, but also the planet.  Blue Standard and the BetterBone is our way of delivering these innovations to the everyday consumer. We envision a world where sustainable & recycled materials, equitable supply chains, and excellent quality become the standard for sustainable consumer goods. We are here to create a new standard in sustainability and safety. The Blue Standard.

Mindful consumers across the world are demanding a departure from single-use virgin plastic and unsustainable supply chain practices. They believe a shift toward a more circular economy is possible. And each day, we are striving to make this vision a more pervasive reality.


Materials, supply chains, and products to love.

Our principles ensure that we maintain the highest standard not only for our products but in the entire supply chain we use to create our wonderful products. Fairtrade labor, sustainable and recycled manufacturing, paired innovative and safe design. You can trust and feel good about the products from Blue Standard Inc. & The BetterBone knowing that there is no better option for the safety and sustainability of your furry family members new favorite dog bones, collars, leashes and other accessories.

We conduct studies and collect data through third-party life cycle analyses from the revered Nova Institute to ensure we are creating the change needed to ensure a healthier and cleaner future for our dogs, families, and planet. Our material supply partners and manufacturing partners are held to United Nations SDG, and EU Reach standards to ensure safety, equity, and quality. All while reducing overall carbon emissions, c02 emissions, wastewater, and consumption of non-renewables. With constant innovation, we intend to create a new standard in sustainability and equitable supply chains. The Blue Standard.


Sustainability is at the core of how BetterBone does business. For us, success includes embracing our responsibility to our community and to Mother Earth – conducting business in a way that maximizes the good we do in the world while holding ourselves to a higher standard that will have less impact on Earth. Through 25 years of sustainable manufacturing experience we have developed proprietary technology that has led to safer, more vibrant pet products.




Materials We Use

Certified PEFC & FSC Wood Fiber or sustainably / renewably sourced.
Renewable Plant Based Oils
Recycled Ocean-Bound Plastic
Recycled Fishing Nets & Maritime Gear
Recycled Textile Waste


We care about quality & safety.

All of our goods were created from the finest sustainable all natural, or recycled materials with exceptional attention to safety, detail, and your dogs enjoyment. Using our proprietarty all natural material to create the new standard in dog bones, and creating the only 100% fair trade recycled ocean bound plastic leashes and collars, we are pushing the pet industry in a better direction for our environment, oceans, and people of all communities.


Measurable Change.

Our innovative and proprietary material is changing the pet industry for the better. The only way to know that is to measure our reductions in c02 emissions, overall carbon footprint, and consumption of nonrenewable resources. Evaluating our entire process cradle to gate ensures we are making the necessary improvements with our materials for healthier dogs, and a healthier planet. This has led to Blue Standard Inc & The BetterBone being an Accredited Pet Sustainability Coalition Company.

SDG & Equity

Focused on the big picture.

Everything we do at Better Bone & Blue Standard is done in the spirit of finding a better more sustainable way of doing things. We operate with the UN Sustainable Development Goals in mind everyday to push sustainability and ciruclar supply chains into the main stream while creating no new plastics, keeping plastics out of our oceans & landfills, and creating opporunities for the most marginalized communities on the planet.

Our Partners