BetterBone MAP Policy

BetterBone® Minimum Advertised Price (MAP) Policy

Effective Date: Nov 1, 2025
Issued by: Blue Standard Inc. (BetterBone® Brand)
Contact for All MAP Matters: compliance@thebetterbone.com

1. Purpose and Scope

Blue Standard Inc. (“BetterBone”) is committed to preserving the integrity, reputation, and long-term value of the BetterBone® brand. To maintain fair competition among resellers and to prevent brand erosion through undercut pricing, BetterBone has adopted this Unilateral Minimum Advertised Price (MAP) Policy.

This policy applies to all advertisements of BetterBone® products by any reseller or distributor offering products to end consumers, whether within the United States or internationally. The MAP Policy is non-negotiable, applies equally to all resellers, and may not be modified, waived, or amended except through express written authorization from the Policy Administrator.

2. Policy Overview

This MAP Policy governs the advertised price of all BetterBone® products across public-facing channels, including but not limited to:

• E-commerce websites and online marketplaces.
• Social media platforms (e.g., Instagram, Facebook, TikTok).
• Price comparison engines and shopping feeds (e.g., Google Shopping).
• Digital advertising, retargeting ads, and paid search.
• Email, SMS, or push notification marketing.
• Print, broadcast, or physical media.

Note: This policy does not regulate the actual selling price. Resellers remain free to sell BetterBone® products at any price, provided the advertised price meets or exceeds the current MAP level.

3. MAP Pricing Schedule & Guidelines

The current MAP schedule is maintained and distributed separately to authorized resellers. BetterBone reserves the right to modify MAP pricing at its sole discretion, with all updates communicated in writing.

Pricing Guidelines

The current MAP and MSRP pricing for BetterBone products is as follows and is arranged by size:
MINI SIZE MSRP: $12.49 / MAP: $10.99
SMALL SIZE MSRP: $18.99 / MAP: $14.99
LARGE SIZE MSRP: $24.99 / MAP: $19.99

4. Advertising Guidelines and Examples of MAP Violations

A. Direct Violations

• Advertising a product below MAP (e.g., “$12.99” when MAP is “$14.99”).
• “Strikethrough” or “was/now” pricing that falls below MAP.
• Advertising phrases such as “Sale Price: $10.99 (Reg. $14.99)” or “$19.99 → $12.99.” that fall below map.
• Any direct advertising below MAP.

C. Acceptable Non-Violations

• “Add to cart to see price.”
• “See price at checkout.”
• “Call or email for pricing.”
• Non-BetterBone Specific: Sitewide advertising  “20% off sitewide”
• Non-BetterBone Specific: Buy $X get $X off  “Buy $100, get $20 off purchase”
• Free gifts or bonus products with BetterBone purchase
• Use of discount codes or coupons resulting in below-MAP pricing.
• “Login required to view price” (for gated, non-public portals only).
• Mixed Brand Bundles
• Non-BetterBone Specific: Countdown timers under 24-hours.
  
  

5.  Third-Party Marketplace Restrictions and Compliance
To protect brand integrity and ensure consistent consumer experience, BetterBone strictly prohibits any unauthorized sale or listing of BetterBone® products on the following online platforms unless otherwise agreed upon.

• Amazon.com and all Amazon-affiliated marketplaces (e.g., Amazon.ca, Amazon.co.uk, etc.)
• eBay
• Walmart.com
• Target.com
• Any other mass online marketplace or unauthorized third-party retail website

Only authorized resellers expressly approved in writing by BetterBone may list BetterBone® products on the above marketplaces. Unauthorized listings or fulfillment on these platforms—whether direct or via third-party fulfillment services—constitute a material violation of this MAP Policy and may result in immediate enforcement action, including removal from the authorized reseller network.

All third-party marketplace advertisements must comply with MAP pricing requirements across every consumer touchpoint, including but not limited to:

• Product pages and search previews.
• Sponsored listings and ad placements.
• Mobile and desktop display previews.
• Browser plug-ins or price comparison widgets.

6. International Advertising Compliance
For resellers operating outside the United States, MAP prices must be converted into the local currency using prevailing exchange rates and inclusive of applicable local taxes. Violations occurring internationally will be treated with the same seriousness as domestic violations.

7. Policy Enforcement

This MAP Policy is unilateral and non-contractual. It is not an agreement between BetterBone and any reseller, and it cannot be negotiated or modified by any party other than the Policy Administrator.

Violations may result in the following actions at BetterBone’s sole discretion:

• First Violation: Written warning with 48 hours to correct the violation.
• Second Violation: Temporary suspension of ordering privileges or removal from the authorized dealer directory.
• Third Violation: Termination of reseller status and/or loss of supply chain access.

BetterBone reserves the right to accelerate enforcement or impose immediate termination in cases of willful, repeated, or egregious non-compliance.

8. Policy Administration and Communication

The MAP Policy is managed exclusively by the BetterBone Compliance Team.
All questions, violation reports, or requests for clarification must be submitted in writing to:
📧 compliance@thebetterbone.com

BetterBone will not engage in discussions or negotiations concerning enforcement decisions, appeals, or policy modifications with any reseller.

9. Policy Modifications

BetterBone reserves the right to amend, modify, or terminate this MAP Policy at any time. Updated MAP schedules and related changes will be communicated through email or the reseller portal.
Continued advertising or sale of BetterBone® products after notice of such changes constitutes acknowledgment and acceptance of the updated policy terms.