BetterBone & Blue Standard Inc. to Unveil Game-Changing Innovations at SuperZoo Las Vegas 2025

Booth #12138

Las Vegas, NV — SUPERZOO 2025 – BetterBone, the award-winning sustainable dog chew brand, and its parent company, Blue Standard Inc., are thrilled to announce their participation in SuperZoo 2025 in Las Vegas, where they will debut a suite of groundbreaking innovations poised to redefine the future of pet products and packaging.

Visitors to the BetterBone booth will experience an exciting showcase of all-new BetterBone products and flavors, including the latest venison launch in both medium and hard densities, and the highly anticipated mini size chews, designed especially for small dogs. These new releases continue BetterBone’s mission to offer a healthier, safer, and more sustainable alternative to traditional nylon, rawhide, and plastic-based chews.

But that’s just the beginning. 

Blue Standard Inc. will unveil proprietary new bio-based materials designed to revolutionize the entire pet industry. In partnership with AGRANA, one of Europe’s leading dietary starch and sustainable biopolymer innovators, Blue Standard is introducing new home-compostable and biodegradable starch films and next-generation bio-materials developed to eliminate single-use plastics, ELIMINATE MICROPLASTICS from pet product packaging, poop bags, and beyond.

These European-made materials are:

• Fully home-compostable

• Bio-based and MICRO-PLASTIC 

• Designed for high-performance and low-impact

• Ideal for packaging, bags, and injection-molded applications

“We're not just here to show new products,” said Chisholm Weaver, CEO of Blue Standard Inc. “We’re here to introduce materials and innovations that push the entire industry forward — with the highest levels of safety, sustainability, and performance, all proudly made in the EU and heading towards USA." 

BetterBone & Blue Standard Inc. has already been recognized as one of the Top 20 Most Sustainable Pet Brands of 2024 by the Pet Sustainability Coalition and continues to lead with innovation, quality, and purpose.