BetterBone Wins an ECRM Supplier Spotlight Award for European Household & Pet
We're proud to share that BetterBone has won an ECRM Supplier Spotlight Award in the European Household & Pet category.
What is ECRM?
ECRM hosts buying sessions where retail buyers and suppliers meet face to face, through pre-scheduled meetings, to discover new products and build partnerships. Each session focuses on a single category, which makes it one of the best places for retailers to find what's next on their shelves.
How the Supplier Spotlight works
Supplier Spotlight is ECRM's showcase for standout products. Participating suppliers each feature one product for buyers to see throughout the week. The awards are then voted on by the session's attendees, the retail buyers and industry professionals who know best what their stores and shoppers need.
That's what makes this recognition so meaningful to us. It doesn't come from a panel or a pitch. It comes from the people who stock pet aisles every day.
What it means for BetterBone
The Spotlight recognizes BetterBone as a great partner for household and pet retailers across Europe, and as a better chew option for the dogs and dog parents they serve.
Many conventional chews are made from nylon or rawhide. BetterBone offers a different choice: a durable, splinter-resistant chew toy made from plant-based ingredients, with no nylon, rawhide or artificial ingredients. Proudly made in the EU, our chews come in three chew strengths (Light, Moderate and Hard) and a range of sizes, so retailers can offer the right fit for every dog.
Thank you
A huge thank you to everyone who visited us at ECRM 2026, tried out BetterBone, and cast a vote. We're grateful to the European retail partners who already carry BetterBone, and we're excited to welcome new ones!
Interested in bringing BetterBone to your stores? Contact us at sales@thebetterbone.com or wholesale@thebetterbone.com.
