BetterBone: Pioneering Sustainability and Health for Dogs and Families

At BetterBone, we’re more than a pet product company—with our parent company Blue Standard Inc. we’re revolutionizing sustainability and health in the pet industry through innovative all-natural materials we spent 15+ years developing for the health of our families and planet. Our commitment to innovation, eco-consciousness, and non-toxic materials is driving positive change for the environment, our beloved pets, and families worldwide. Here's how we're making an impact.

Reducing CO2 Emissions and Replacing Plastics

The carbon footprint of traditional plastics like nylon, polypropylene, and PVC is staggering. These materials are pervasive in the pet industry, contributing to environmental degradation and microplastic pollution. BetterBone is changing the industry with our proprietary, all-natural material made from cellulose and vegetable oil—both of which are sustainably sourced directly from the European food industry.

Over the past 20 months, our material has reduced CO2 emissions by 90%, avoiding 179 metric tons of CO2. To put this into perspective:

• It's like saving450,000 miles of commercial airline flights—an impactful step toward a cleaner planet.

Our material is not only reducing CO2 emissions but also replacing over60,000 pounds of plastic that would otherwise end up in homes, landfills, and oceans. By choosing BetterBone, pet owners are actively reducing microplastics and protecting their dogs from ingesting harmful plastic fragments from traditional chew toys.

Planting Trees For a Greener Tomorrow

Through our partnership withTree-Nation, we plant a tree for every order made through our website. In just 20 months, we have planted over5,900 trees, covering5.26 hectares and sequestering over703 metric tons of CO2. This achievement translates to:

• Offsetting the emissions of1.76 million miles of commercial airline flights.

Our tree-planting initiative not only reduces carbon but also supports reforestation and biodiversity, creating healthier ecosystems for generations to come.

Non-Toxic Materials for Safer Homes & Healthier Families

Our innovative material goes beyond environmental benefits—it’s safer for dogs and their families. Traditional plastic chew toys can leach harmful chemicals into dogs' mouths and, ultimately, their diets. BetterBone eliminates exposure to dangerous substances like:

• Phthalates: Linked to developmental and reproductive issues (Learn more from the CDC).

• Parabens: Associated with endocrine disruption (See this study on parabens).

• PFAS: Often called "forever chemicals," linked to cancer and other severe health issues (Read about PFAS risks).

Our products are entirely non-toxic, ensuring safety for both pets and families. Additionally, we use100% FSC-certified recycled and mixed packaging with biodegradable paper and non-toxic ink. We also use no adhesives or plastics in our packaging, further reducing our impact by up to4,000 pounds of plastics and glues annually. This approach saves hundreds of thousands of square meters of paper and further reduces exposure to harmful chemicals.

Healthier Families and a Healthier Planet

By choosing BetterBone, you’re contributing to a global movement toward sustainability and wellness. Our efforts have:

• Reduced microplastic pollution in dogs' diets.

• Eliminated over60,000 pounds of plastic waste.

• Saved703 metric tons of CO2 through tree planting and innovative material use.

• Introduced safer, non-toxic products to homes, protecting dogs and families alike.

• Reduced up to4,000 pounds of adhesives and plastics in packaging.

At BetterBone, we’re dedicated to making every pet product a step forward for a healthier, more sustainable future. Together with our customers, we’re proving that innovative materials and practices can drive meaningful change for the planet and our furry friends.

Join us in creating a better, more sustainable world—one chew toy at a time.