Sustainability, quality, and safety are some of our most important guiding principles at Better Bone. A focus on reusing what we already have to create beautiful and more ecofriendly products for our furry friends is what drives us. We go to great lengths to source and manufacture with the most sustainable, safest, and eco-friendly materials available.

To ensure we are on the right track we lean on groups like the Pet Sustainability Coalition to ensure that we are moving in the right direction. Saying and doing are completely separate things. We want to make sure that we are actually practicing what we are preaching and uphold our self proclaimed principles. 

The Pet Sustainability Coalition uses the following guiding principles in creating their accreditation process to ensure a companies worthiness.

Transparency: As a nonprofit we operate with transparency to our members and to the public so that they can hold us accountable for what we do and how we do it.

Collaboration: We value inclusive collaboration with manufacturers, suppliers, distributors, brands and retailers that leverages existing sustainability knowledge and experience as well as innovating solutions for sustainability issues facing the pet industry.

Authenticity: We know that sincere sustainability means more than marketing and quick wins; we promote continual sustainable improvement that directly reduces the impact of pet products on the global environment and communities.

Implementation Focused: We value genuine sustainability improvement that favors implementation and action-oriented participation by member companies.

BetterBone is a proud accredited member that truly embraces our role and position in moving the pet industry forward in a more eco-friendly, sustainable, and equitable way.