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Our Journey to Becoming Net Zero

  • 3 min read

The term "Net Zero" refers to a balance between the amount of greenhouse gas emissions produced and the amount removed from the atmosphere. In other words, a company that operates at net zero has no net contribution to climate change.

This is a significant milestone for any business, as it demonstrates a commitment to reducing the environmental impact of its operations and promoting sustainability.


BetterBone and Blue Standard Inc. proudly announce that they are now Net Zero! We have taken the vital step of becoming net zero.

We've achieved this by offsetting the emissions produced during their operations by investing in reforestation and carbon-reduction projects. In addition, our partnership with Tree Nation has started. They are an organization that plants trees worldwide, to plant a tree for every dog bone sold.

This initiative helps mitigate the company's carbon footprint but also helps restore degraded land and promote biodiversity, an essential step towards sustainability and climate change prevention. 


Let's explore this excellent news and what it means to us!


Who is Tree Nation? 

Founded in 2006 by Maxime Renaudin, Tree Nation provides an innovative and efficient way to plant trees worldwide. Tree Nation is dedicated to reforesting the world and fighting climate change.

They are passionate about leading initiatives that promote sustainable forestry and help restore natural ecosystems around the globe. They make it easy by providing access to resources such as seeds, tools, and education. 

Through their platform, users can track their progress toward achieving their goals while connecting with like-minded individuals passionate about helping make the planet a better place. This makes it easy to stay motivated and accountable as you work together towards your collective goal of planting more trees around the globe! 


Why plant trees?

Planting trees is an important and effective way to address various environmental challenges, including climate change, land degradation, and biodiversity loss. Trees play a vital role in the Earth's ecosystem and are essential for the survival of many species, including humans. Here are some reasons why planting trees is so important:

  1. Climate change: Trees absorb carbon dioxide, a greenhouse gas that contributes to climate change, from the atmosphere and store it as carbon in their wood, leaves, and roots. By planting trees, we can help reduce the amount of carbon dioxide in the atmosphere and mitigate the impacts of climate change.
  2. Biodiversity: Trees provide habitat and food for a wide range of species, helping maintain an area's biodiversity. We can help restore degraded habitats by planting trees and providing new opportunities for wildlife to thrive.
  3. Land degradation: Trees help to prevent soil erosion, retain moisture in the soil, and reduce the impact of extreme weather events, such as droughts and floods. By planting trees on degraded land, we can help restore the health of the soil and promote the recovery of plant and animal communities.
  4. Human health: Trees provide numerous benefits, including improving air quality, reducing stress and anxiety, and providing shade and cooling. We can create more livable and healthy communities by planting trees in urban areas.

 

What does net zero mean to us?

In today's world, net zero is more important than ever before. Climate change is a real threat that affects us all, from rising sea levels to extreme weather events like hurricanes and floods.

By striving for net zero, we can ensure that our business is doing its part to protect the environment for future generations.

We want everyone who interacts with BetterBone — from employees to customers — to know that their purchase is helping make the world a better place. 

By committing to becoming net zero, we are taking steps toward becoming more sustainable as a business. Every dog bone sold will be offset by one tree planted with our friends at Tree Nation.

We will strive towards reducing our overall carbon footprint through initiatives like using sustainable packaging materials or investing in renewable energy sources like solar power. We strive toward greater sustainability while remaining committed to creating high-quality products for pet owners everywhere. 


BetterBone was created with your dog and our planet in mind. We are better, safer, healthier, and better for our planet. Creating the material in BetterBone took years of trial and error with ingredients never before used in the pet industry. Made from food-grade, all-natural, and sustainable ingredients, we set out to do the safest bone on the market while generating meaningful change that's better for everyone!


We feel strongly about doing our part in making the world a greener place – one tree at a time – so join us on this journey today! 


Order yours now, and together we can make a difference!

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